VASTRA-SASTRA
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Super Brands Subscription
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We at vastra-sastra help Fashion Brands solve problems using strategy at various levels which helps in Ebitda +Ve ,AOV increase and topline sales.
About
WHAT I DO
Chief Strategist, Founder @ Vastra-Sastra.in
"Launching, scaling building Super Brands with Risk -Free ROI Strategy in Action"
USP
- CX
- Strategy
- Turnaround
- D2C
- GTM
- USP ,MOAT
- Consumer Vs Competition
- VC Pitch
- Omnichannel
- 0-1 Scale,10X Growth
- Mind-to-markets Maverick
- Business ROI
- Product Innovator
- Assortment,Range Plan.
- Curator & Creator
- Speed-to-Shelf
Clients
- Turkey based 500Mn$ Brand
- India Entry Strategy
- www.moderncrew.in
- BrandLoot
- BTW kids
- AKM Herbals (Advisor)
- Mykimir
Project Case Study :
- DaMensch 0-100Crs
- Aawnsr kidswear
- Puma Bodywear 200Crs
PROFESSION
- 21yrs Global Experience.
- P&L,EBITDA @ $130Mn.Ex-Raymond | Hepstr | Redtag | BK Birla | Adidas | Walmart.
- NIFT PG -Apparel Marketing & Merchandising.
#Buying #Category #Retail #Merchandising #GlobalSourcing #Ecommerce #ProductDeveloper
FUNCTIONAL SKILLS
Category #Menswear 40% #Sportswear 20% #Innerwear 20% #Kidswear 20%,Product Development,Trending,Design ,Moodboards,Product & Retail Merchandising ,Global Sourcing , Sales,Operations,OTB,Store Profiling ,Assortment Plan,Range selection,Pricing,Allocation, Planogram,Supply chain,3PL
Multi channels Sales skills in EBO ,MBO,Distributors ,Dealers, Franchisee Network,LFS ,Ecommerce Marketplace ,Social media.
P&L,EBITDA ,2500 stores ,international buying
PRODUCTS
For Carter's Kids, Kids R Us ,Oshkosh,Disney, Abercrombie ,Hollister, George,SamsClub,JC Penney, Nautica,Ralph Lauren, Brooks brothers, Cherokee, Adidas,Greg Norman, Stella McCartney ,Reebok, Rockport ,Wimbledon,REDTAG, Color Plus,Park Avenue, Parx,Raymond, HEPSTR,ModernCrew.
MARKET INTELLIGENCE:
Trending in London,EU brands LV,YSL,Gucci,Dior,Fendi,EdHardy,Facconable,TrueReligion,Armani,D&G,Zegna,TedBaker,FredPerry,Off-white,
Supreme,Bape,Levi's, Superdry,Next,
GAP,Diesel,DUNE,
GLOBAL SOURCING :
E-bidding,EDLC -Every Day Low Cost Sourcing,Fast & Lean, Sustainable clothing,2000SKUs per season,100+vendors, SEDEX,GOTS,DISNEY,
WRAP, SA8000,ISO factories .Lead times 45 days + COGS Saved $30Mn
SKILLS
- D2C
- Data Driven Decisions
- 360 Experience
- “Amazon FBA Masterclass
- Flipkart Seller
- E-commerce SEO,Website Wireframes, UI/UX
- Digital Marketing
- Guerrilla Marketing
- Pitch Decks
- Paid Retail Consulting
- Disruptive Strategy
- Creative Intelligence
- ROI Mantra
Strategy
- STP= Segmentation, Targeting, Positioning.
- Perception Pricing.
- Omnichannel Strategy
- Market Penetration
- Go To Market Strategy
- Consumer Experience-CX Development
- Product USP
- Brand USP
- Marketing USP
- Inventory Planning
- Open to Buy Budgeting
We're #openforbusiness and providing services on LinkedIn. Check out my services page for Pricing Strategy, Management Consulting, Project Management, Marketing Strategy, Strategic Planning, Business Consulting, Brand Consulting and Market Research.
